Social Contribution
Policy and Approach
The Sunstar Group helps people lead happier lives and healthier futures for people in all countries and regions where it carries out business activities by building excellent partnerships with local communities as a good corporate citizen.
Major Initiatives
Support for Japanese culture through the Nihon Shodo Bijutsuin (Calligraphic Art Institute) Nisshoten Exhibition (Asia, Japan)
Every year, Sunstar presents the “Sunstar International Award,” the top award, at the Nisshoten Exhibition hosted by the Nihon Shodo Bijutsuin (Calligraphic Art Institute), the most authoritative organization for Japanese calligraphy. In October 2017, the Nihon Shodo Bijutsuin, Sunstar and the Embassy of Japan in Singapore hosted the 70th Nisshoten Exhibition Commemorative Exhibition in Singapore. Over the duration of this exhibition, a range of calligraphy performances and workshops were held throughout Singapore. Sunstar was proud to lend its support for this major event promoting Japanese culture.
Getting acquainted with the local community through local festivals (Japan)
The Tokushima Plant, which produces toothbrushes, cosmetics and other products, has taken part in the Awa-odori Dance Festival under the group name “Sunstar-ren” every August since the plant’s completion in 1987. The event is a chance for workers at the Tokushima Plant, their families and members of the local community to enjoy good times with a program that includes Awa-odori dance lessons for local children. Sunstar-ren also performs its Awa-odori dance at the Takatsuki Festival in Osaka, location of the Takatsuki Plant, which produces oral care products.
Employees take part in activities to support local communities (Global)
In the USA, Sunstar began to grow vegetables on the factory grounds to donate to local foodbanks. In Mexico, we are offering support to low-income diabetic patients and their families through the Mexican Diabetes Association which is a non-profit civil association. We are also providing support to improve quality of life through workshops, informative sessions and scientific clinical care. In Germany, we donated funds for staff education at social welfare centers supporting end-of-life care, and we regularly donate toothbrushes to the Eastern Europe Support Association.
Support for regional medical professionals fighting against infectious diseases (China, Japan)
We expressed our gratitude to the medical professionals who supported people’s health in the long fight against COVID-19. At our Shanghai office in China, we have donated 9,000 bottles of GUM mouthwash to more than ten medical institutions. In addition, in Japan we donated a portion of the revenue of our hairspray to a medical NGO and supplied 65,000 bottles of VO5 airspray to medical institutions, allowing workers there to reduce the need to touch their hair thanks to the holding strength of this spray, helping to keep their hands clean.
